Beauty

Tatcha The Rice Wash and the Kyoto Manual That Started the Brand

Tatcha The Rice Wash is the brand's softer-feeling take on an old Japanese rice water ritual. Here are the Tatcha cleansers, the steps the brand suggests after them, and five gentle cream and milk cleansers from other brands.

Moroccanoil Curl Defining Cream and the Salon Story Behind It

Moroccanoil curl defining cream is an all-in-one styling cream made for wavy to curly hair, and it comes from a brand that began in a salon. Here is the curl line around it, the oils and conditioners for hydration, and other curl creams I would line up beside it.

Cocokind Resurrection Polypeptide Cream and the Brand Behind It

The cocokind Resurrection Polypeptide Cream is a rich, cushiony moisturizer made for dry skin. Here is the rest of the cocokind shelf, and eight other peptide creams to compare it with.

The Crème Shop, the LA K-Beauty Shop That Opened in 1988

The Crème Shop opened in Los Angeles in 1988 and later became the Hello Kitty sheet mask brand. Here are eight Crème Shop skin care picks and eight lip balms and oils, four of them from the brand, that I compared side by side.

Lo Bosworth Brand: Love Wellness Probiotics, Wipes and Strips

Lo Bosworth's brand is Love Wellness, founded in 2016. Capsules, probiotics, wipes and cleanser, and how to choose between them.

Particle for Men, Skincare Born in a Pharmacy Aisle

Particle for Men skincare, started by two friends in their forties: 8 Particle products, plus 8 cleansers, creams and sunscreens to compare.

Pacifica Beauty, From Kitchen-Blended Scents to Vegan Skin Care

Pacifica Beauty started with seven scents blended in a Portland kitchen and grew into a vegan skin care and makeup line. Here are eight Pacifica skin care picks and eight makeup, scent and body favorites.

DERMAFLASH Started With a Broker, 6,000 Facials and a Shower Idea

DERMAFLASH came out of one founder's years of dermaplaning facials before she turned the technique into a sonic device. Here is the device, the refills, other dermaplaning razors, and what to put on skin afterward.

EltaMD Sunscreen: From a Swiss Farm Ointment to the Bathroom Shelf

EltaMD sunscreen has a surprising backstory, and it comes in more versions than most people realize. Here are 20 face and body formulas sorted by skin type: acne-prone, rosacea, dry, tinted and mineral.

PanOxyl Spray and the 1970s Brand Behind It

The PanOxyl spray is a 2% salicylic acid body mist with a nozzle that reaches your back, from a brand that traces to the 1970s. Here is the PanOxyl lineup, other body sprays and washes, and exfoliating body lotions and serums.

Mielle Rosemary Mint Oil, Monique Rodriguez and the Scalp-Care Habit It Started

Mielle rosemary mint oil went from a Chicago-founded brand's bestseller to a social media favorite. Here is the Mielle rosemary mint line, scalp oils and treatments from other brands, and the massagers and brushes that make scalp care a ritual.

Vaselina, the Oil-Rig Jelly Behind Every Jar

Vaselina is what plenty of us call petroleum jelly, and the story starts at a Pennsylvania oil field. These are eight Vaseline jellies, tubes and sticks, plus eight Aquaphor, lip and barrier balms to compare.

Naturopathica Skincare: Calendula, Manuka Honey and the Herbalist Behind Them

Naturopathica was founded by herbalist Barbara Close, who opened her East Hampton spa in 1995 and built a skincare line around plants like calendula and manuka honey. This Naturopathica skincare edit covers the cleansers, creams, serums and body care worth knowing. Start with the Calendula Essential Cleansing Oil and build out from there.

Vanilla Perfumes: Gourmand and Cozy Skin Scents

Warm, sweet, and addictive — the best vanilla, gourmand, and cozy-skin scents for your signature sweet fragrance.

Curly Hair Routine: Products for Every Curl Pattern

Defined texture and hydration-first care for every curl pattern. Shop the formulas we trust for healthy, bouncy hair.

Perfumes for Women: Signature Scents

Perfumes for women to leave your mark. Shop signature scents, from fresh and floral to warm and woody.

Ceramide Skincare for Dewy Skin: Hydrating Serums and Creams

Ceramide skincare rebuilds the skin barrier, trading harsh chemical exfoliants for hyper-hydration.

Dessert Perfumes: Sugary Niche Fragrances

Niche dessert perfumes with notes like toasted pistachio and burnt sugar. Shop gourmand fragrances for the season.

Skin Tints with SPF: Lightweight UV Protection

Skincare meets sun protection in these lightweight, barrier-safe skin tints that offer serious UV defense without a trace of a white cast.

Nostalgic Perfume: Niche Fragrances That Smell Like a Memory

Nostalgic perfumes that smell like a specific memory instead of conventional pretty. Shop niche fragrances with unexpected notes.

Beauty Essentials: Blush, Bronzer, Lip Color and Skincare

Beauty essentials in this edit run from liquid and powder blush and bronzer to lip oil, a cleansing balm and body care.

Men's Grooming: Amber Serums, Warm Balms and Natural Oils

Men's grooming here means amber-toned serums, warm balms and natural oils. I paired them with leather accessories and warm-neutral clothing.

Pajama Code: How to Wear Silk Pajama Sets Everywhere

Sleepwear styled as streetwear

Skincare Essentials: Wrinkle Cream, Facial Serum and Moisturizer

Skincare essentials, kept clean and product-led: a wrinkle cream, a facial serum and a lift-and-sculpt moisturizer.