Beauty

Steve Stefano Joico: The 1975 Keratin System Behind K-PAK

The Steve Stefano Joico story starts in 1975, when a Los Angeles hairdresser wanted a system that repaired damage from the inside. I go through eight Joico shampoos and the K-PAK Reconstructor.

Not Your Mother's Shampoo: Founders and Aura Boost Range

Rocky and Bethany Pagliarulo, a married couple, founded Not Your Mother's in Tampa in 2010 to make hair care for young shoppers. Here are eight of its shampoos, from Aura Boost to Curl Talk, plus the conditioners and masks that match.

At-Home Spa Day: Bath Soaks, Face Masks and Body Oils for a Slow Afternoon

An at-home spa day in four slow steps, from a mineral bath and a face mask to body oil and a hair mask, finished with a gua sha stone and a dry brush. Picture one long afternoon with the phone in another room and products you can actually shop.

Paul Mitchell Shampoo and the Black-and-White Bottles of 1980

Paul Mitchell shampoo began in 1980 with two founders, three products and labels printed in black and white. Here are eight Paul Mitchell shampoos, from Shampoo One to Awapuhi, plus the conditioners and a mask.

Virtue Shampoo and the Battlefield Keratin Behind It

Virtue shampoo is built on a human-derived keratin protein first developed to help heal battlefield injuries. Here are six Virtue shampoos, a toning shampoo and the Restorative Mask, plus the conditioners, oil and cream that pair with them.

The Ultimate Luxury Morning Skincare Ritual

A step-by-step luxury morning skincare routine, from a gentle cleanse to antioxidant serums, eye care and daily SPF. Shop prestige formulas from La Mer, Augustinus Bader, SK-II, Dr. Barbara Sturm and more.

The Ultimate Morning Skincare Routine That Won't Break the Bank

A complete, affordable morning skincare routine from cleanser to SPF, with drugstore and accessible favorites from CeraVe, La Roche-Posay, The Ordinary, BYOMA, Naturium, Good Molecules and The INKEY List.

The Night Shift: The Ultimate Luxury Evening Skincare Ritual

A step-by-step luxury evening skincare routine: cleansing balms, retinol and peptide treatments, eye care, night creams and overnight masks from Augustinus Bader, SK-II, La Mer, Tatcha, Dior and more.

Beauty Sleep on a Budget: The Ultimate Nighttime Skincare Edit

A complete affordable nighttime skincare routine: cleansing balms, retinol, peptide serums, eye care, night creams and sleeping masks from CeraVe, The Ordinary, Naturium, LANEIGE, COSRX and more.

The Everything Shower: The Ultimate Luxury Beauty Ritual

The Everything Shower, luxe edition: luxury hair masks, scalp treatments, body scrubs, face masks, body oils, creams and robes from Kérastase, Oribe, Sol de Janeiro, La Mer, Augustinus Bader, Dr. Barbara Sturm and more.

The Ordinary Hyaluronic Acid, and the Toronto Lab Behind the Bottle

The Ordinary hyaluronic acid is the little dropper bottle that made plain labels popular, and this edit starts there. It covers the hyaluronic picks from the brand, the rest of the range I actually use, and the hyaluronic serums from other labels worth sitting beside them.

The Everything Shower Edit: Affordable Beauty Favorites

A complete, affordable everything shower routine: hair masks, scalp treatments, body scrubs, face masks, body oils, creams and robes from BYOMA, Naturium, Dr. Jart+, The Ordinary, Kitsch and more.

Perricone MD and the Dermatologist Who Wanted Skin to Look Rested

Perricone MD began in 1997 with a dermatologist and a very particular idea of what a face should look like on a good day. Here are the serums and finishing creams the brand built its name on, the No Makeup range for days you want less, and the firming moisturizers from other labels that I would put next to them.

StriVectin Started as a Stretch Mark Cream and Ended Up on Everyone's Face

StriVectin arrived in August 2002 as a cream for stretch marks, and shoppers promptly started putting it on their faces. Here are the creams the brand is known for, its serums and exfoliating pads, and a few neck products from other brands for comparison.

The Glass Skin Edit: The Luxury Products Behind the Glow

Build a glass skin routine with luxury hydrating cleansers, milky toners, essences, hyaluronic acid and niacinamide serums, moisturizers, sheet masks and SPF from SK-II, Sulwhasoo, La Mer, Tatcha and more.

Tatcha Water Cream and the Kyoto Trip Behind It

Tatcha Water Cream is the oil-free gel moisturizer that turned a 2009 trip to Kyoto into a favorite for people who dislike heavy creams. Here is the Tatcha moisturizer family, other light gel creams that work on the same principle, and the cleansers and essences I layer underneath.

Glass Skin on a Budget: The Affordable Glow Edit

Get the glass skin look for less with affordable Korean skincare favorites: hydrating cleansers, milky toners, essences, serums, moisturizers, masks and SPF from COSRX, ANUA, SKIN1004, Round Lab, medicube and more.

IGK Started as Four Stylists and One Salon in Miami Beach

IGK began as one Miami Beach salon, started by four stylists whose last name initials make up the brand name. I go through the dry shampoos and texture sprays, the smoothing and repair care and how I would build a routine.

The Sunday Reset: An At-Home Luxury Spa Ritual

Plan an at-home luxury spa Sunday: cleansing balms, exfoliators, face masks, eye patches, facial tools, hydrating serums, rich moisturizers, lip masks and silk accessories from La Mer, Augustinus Bader, Tatcha, Dior and more.

California Hair Products: California Naturals From Playa's Founder

California hair products from California Naturals are clean shampoos, conditioners and treatments from Shelby Wild, the founder of Playa. I build a shower around the brand, then add body care, curl care and gentle washes from other brands.

The Sunday Skin Reset: Your Affordable At-Home Spa Edit

Build an affordable at-home spa Sunday: cleansing balms, exfoliators, face masks, eye patches, mists, hydrating serums, rich moisturizers, lip masks and satin accessories from BYOMA, Naturium, Dr. Jart+, LANEIGE and more.

RoC Eye Cream: The 1957 Paris Pharmacist Behind the Shelf

The RoC eye cream line began in 1957 with a young pharmacist in Paris, and it is still the place I start when I want a retinol eye product made for the eye area. Here are six eye formulas, the retinol creams, serums and sticks from the same brand, and a handful of eye creams from other makers.

Five Minutes to Glowing Skin: The Affordable Essentials

A five-minute affordable skincare routine with multitasking products: cleansers, serums, SPF moisturizers, balms, retinoids and night creams from CeraVe, The Ordinary, Naturium, La Roche-Posay and more.

The Skin Barrier Edit: Luxury Recovery Essentials

A luxury skin barrier repair routine: gentle cleansers, hydrating essences, ceramide serums, barrier repair moisturizers, soothing masks and gentle SPF from La Mer, Augustinus Bader, Dr. Barbara Sturm, Tatcha, Lancôme and more.