Kiehl's best first buy is Ultra Facial Cream with Squalane, a lightweight daily moisturizer the brand calls its number-one best-seller. This ranking weighs 12 current products from everyday cleansing and moisture to texture-specific creams and targeted treatments.

The Best Kiehl's Products, Ranked
Start with the everyday cream
For the best Kiehl's products, Ultra Facial Cream with Squalane is my #1 first buy for most people: Kiehl's calls it its number-one best-selling moisturizer and describes it as lightweight, non-greasy, and suitable for all skin types. Founded as an East Village apothecary in 1851, the brand's classics still make sense for shoppers who want a simple routine rather than a shelf of fussy steps. I would start with the cream, then make the next purchase depend on what feels missing. The Ultra Facial Cleanser, Creamy Eye Treatment with Avocado, Midnight Recovery Concentrate, and Rare Earth Clay Face Mask offer sensible next steps as your needs get more specific. The Ultra Facial Cleanser is a pH-balanced wash that removes dirt and excess oil without stripping the skin, while the Creamy Eye Treatment with Avocado is built around hydration for the under-eye area. If sunscreen or makeup is part of your day, the Barrier-Hydrating Cleanser is the cream-to-foam option designed to remove both. The 12 picks are ranked by how broadly useful they are, before the list turns to narrower concerns.


















