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Merit

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Clean Lash Lengthening Tubing Mascara

Merit

$28

Bronze Balm Sheer Sculpting Bronzer

Merit

$32

New Wave L'Extrait de Parfum

Merit

$92

Brush No. 1 Tapered Blending Brush

Merit

$32

X Erdem Signature Lip Gift Set

Merit

$62

Brush No. 2 Double Sided Eyeshadow Brush

Merit

$20

Clean Volume - Volumizing Tubing Mascara

Merit

$28

Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade

Merit

$24

X Erdem Eye and Cheek Gift Set

Merit

$68

Mini Clean Lash Lengthening Tubing Mascara

Merit

$16

3 codes available to try

Merit Makeup and Skincare

Merit Beauty was founded in Los Angeles by Katherine Power, who launched it in January 2021 with seven products after a five-minute makeup video she posted on Instagram drew a big response. The line is vegan and cruelty-free and built around plant-based squalane, vitamin B5 and antioxidants, with a short list of products meant to do a lot. This edit gathers the Flush Balm cream blush, The Minimalist complexion stick, Signature Lip lipstick, Clean Lash mascara, Day Glow highlighting balm and the Great Skin serum.

Editorial

Merit Blush: The Flush Balm Shades and What to Pair With Them

Merit Flush Balm shades include Cheeky, Persimmon and Stockholm, and the balm is still the Merit product people talk about most. I pick the shades I would reach for and what to pair with each.

Editorial

Best Highlighter for Sensitive Skin: Powder, Cream and Balm

The best highlighter for sensitive skin starts with texture: powder gives a placed sheen, while cream and balm sit closer to the surface.

Editorial

Lip, Blush and Eye Makeup: Start With Complexion

Start with complexion, then add color where the face naturally warms. Shop 12 lip, blush and eye picks from Merit and Natasha Denona.

Editorial

Tarte BB Blur Tinted Moisturizer and the Complexion Lineup Around It

Tarte BB blur is the matte tinted moisturizer with SPF 30 that sits at the center of the brand's complexion range. Here are the tarte foundations and concealers around it, plus tinted moisturizers, primers and setting powders from other brands.

Editorial

The Ordinary Lash Curl Finisher: Using It With Mascara

The Ordinary's directions never mention using Lash Curl Finisher with mascara, because the gel is designed to replace it. Curl your lashes, comb it on from root to tip, and start with lashes that have no mascara on them.

Editorial

About-Face Makeup: Halsey's Color-First Picks

About-Face is the color brand artist and author Halsey launched on January 25, 2021, and it is happiest when you play with it. This edit covers the face and cheek products I reach for first, the lip, lash and glitter extras, and the cream eyeshadow sticks from other brands that work the same way.

Editorial

Finding the Best Concealer: From a 1954 Stick to a Peach Corrector Trick

Finding the best concealer starts with knowing what you are covering: shadows, redness or something that needs full coverage. Here are the creamy under-eye formulas, the full-coverage sticks and pens, and the powders and brush that keep it all in place.

Editorial

Pillow Talk Lipstick in Every Finish, and Pink Nudes Like It

Pillow Talk lipstick is the nude pink Charlotte Tilbury calls everyone's perfect shade, and it now comes in matte, satin, balm and blur. Here is how I would choose a finish, what to pair it with, and pink nudes from other brands that sit close by.

Editorial

Lash Tint at Home, and Why the Real Thing Stays at the Salon

Eyelash tint at home is not the real thing: in the US, a lash tint that darkens lashes for weeks is a salon service. I go through brown and soft-black mascaras that read like a tint, plus a curler.

Editorial

Donna Karan Cashmere Mist: The Body-First Scent, Plus Soft Musk Alternatives

Donna Karan Cashmere Mist began in 1994 as body care, and the fragrance followed as the last step of a ritual. Here is how the line fits together, then the soft musks and woody body mists that sit nearby. Start with the lotion and finish with the spray.

Editorial

Lip, Eye and Nail Makeup: What Actually Changes the Result

Lip, eye and nail makeup works because of formulation and how it is applied, not price. I picked eyeliner, lip oil, highlighter, eyeshadow and nail polish from Haus Labs, Ogee, REFY, Charlotte Tilbury and Chanel.

See more editorials

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