By Phia

Founded in Los Angeles in 1990 by Barry Perlman and Gene Montesano, Lucky Brand began with a mission to make great-fitting, vintage-inspired jeans. Its own story traces the label's spirit to premium denim, Americana, and a playful take on self-expression, with heritage-inspired details that feel intentionally imperfect. Lucky Brand's denim includes men's and women's fits from straight-leg and athletic to bootcut and relaxed, alongside T-shirts, graphic tees, shirts, jackets, sweaters, and accessories. Shop Lucky Brand online or at its North American retail locations for jeans and everyday layers, then look at sale selections or secondhand searches for earlier washes and past favorites. On Phia, shoppers can compare Lucky Brand prices, test promo codes at checkout, and find Lucky Brand denim secondhand through resale.

Lucky Brand shopping guide

Everything you need to know to get the best deal at Lucky Brand

How to redeem a Lucky Brand promo code

  1. 1. Add your selected items to your shopping bag at Lucky Brand.
  2. 2. Open your bag and continue to checkout.
  3. 3. Find the field labeled Promo Code or Gift Card, then enter your code and apply it.

Troubleshooting a Lucky Brand promo code

  1. • Check for typos — codes are case-sensitive and can’t contain extra spaces.
  2. • Confirm the code hasn’t expired or reached its usage limit.
  3. • Some codes require a minimum spend or exclude sale items.

Expert ways to save at Lucky Brand

  1. • Use the most valuable code when a retailer does not allow code stacking.
  2. • Check current sale items before applying your code.
  3. • Install Phia to automatically test available codes at checkout.

Stop overpaying at Lucky Brand

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