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Dress the Population

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Jasmine Strapless Dress

$198

Women's Kailyn Strapless Sequin Floral Midi Dress

Dress the Population

$428

Juna Brocade Strapless Mini Dress

Dress the Population

$288

Elisa 3D Floral Applique V-Neck Dress

Dress the Population

$248

Women's Ava Long-Sleeve Floral-Sequin Gown

Dress the Population

$448

Sera Asymmetric Crepe Gown

Dress the Population

$248

Devin Floral Lace Halter Mermaid Maxi Dress

Dress the Population

$498

Nettie Crepe A-Line Gown

Dress the Population

$198

Shailene Strapless Midi Dress

Dress the Population

$348

Women's Giovanna Sweetheart Neck Velvet Mermaid Gown

Dress the Population

$488

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Most popular today: 20% off select items

By Phia

Dress the Population began in Los Angeles in 2011 with designer Franklin Morales’s idea that polished occasion dresses should bring a touch of luxury within reach. The label focuses on dresses with flattering fits, premium fabrics and thoughtful tailoring, with cocktail minis, evening gowns, sequin styles and jumpsuits among its signature categories. Dress the Population’s eveningwear works for wedding guests, holiday parties and other dress-up plans, while its online collections span modern silhouettes from sleek to embellished. The brand positions its dresses as accessible luxury, pairing a refined finish with an attainable point of view. For Dress the Population, Phia helps shoppers compare prices and sale offers, test promo codes at checkout and look for dresses secondhand or through resale.

Editorial

Dress the Population Gowns and Dresses

Dress the Population was founded in Los Angeles in 2011, with designer Franklin Morales credited as founder and Adam Schoenbaum as co-founder and CEO. The label is built around glamorous eveningwear with a focus on fit, fabrics and tailoring, from sequin showstoppers to sculpted bodycon gowns. This edit gathers Mara and Emery sequin dresses, Tiana and Dion mermaid gowns, Brighton and Giovanna velvet, and the Viviana midi in several fabrics.

Editorial

Best Rompers and Jumpsuits: One Piece, Nothing to Match

The best rompers and jumpsuits: 40 one-piece styles from Phase Eight, Miss Circle, Lilly Pulitzer and Norma Kamali.

Editorial

Gold Dress: Sequins, Lamé and Gowns, and How Each One Catches the Light

A gold lamé dress is one of three ways to wear gold, alongside sequin and beaded styles and long draped gowns. I trace the color from Tutankhamun's tomb to a 1953 film, then sort the dresses and explain how I would choose one.

Editorial

Wedding Guest Dresses by Dress Code: Over 200 Picks

Wedding guest dresses by dress code: over 200 sorted from black tie gowns through sequins, metallics and embellishment.

Editorial

Black Tie Dresses

Black tie dresses work best when they commit to one idea, a clean column, a sleeve in a heavier fabric, or a single ruffle or slit. Twenty-four floor length gowns sorted that way, from Lauren Ralph Lauren, Hervé Léger, Theia, Teri Jon, Hobbs London, Mac Duggal and more, all chosen to answer a black tie invitation without overthinking it.

Editorial

Burgundy Formal Dresses: Rosso Ancora's Milan Moment for Evening

Burgundy formal dresses move from velvet columns and satin gowns to sequined midis, with gold heels and clutches to finish the look. I would start with the invitation's hemline and let one texture carry the room.

Editorial

Bridal Shower Dress: From a Dutch Dowry Legend to a Paris Shower

This bridal shower dress edit moves from white minis and midis to floral prints, two-piece sets, and the shoes and jewelry that finish the day. I would choose by the room, the hour, and how much structure I want from the neckline.

Editorial

Pink Formal Dresses: Schiaparelli's 1937 Shocking Pink, Reconsidered

Pink formal dresses move from fuchsia columns to blush satin and sequin gowns, with color history as a surprisingly useful way to choose a shade. I would begin with the room's light, then decide whether the dress or the accessories get the last word.

Editorial

Birthday Dress: Minis, Midis and Gowns for the Main Event

A birthday dress should be a true party dress, so these are 104 of them, from sequin and feather minis to velvet midis and crystal-covered gowns. I note how each one wears and the quick fit checks I would do before the night starts.

Editorial

Midi Formal Dresses: The 1970 Hemline Fight, Reconsidered

For midi formal dresses, I pulled satin, sleeved, sculpted, and embellished midis into one edit, with shoes chosen to make the hem feel considered. I would choose the hem first, then let the heel and bag follow.

Editorial

Sequin Partywear: What To Buy

For sequin partywear, check the lining first: it is what stops a cheap fabric reading as cheap. I go through easy daytime dresses and the ones dressed up after six.

Editorial

Bodycon Dress: Alaïa, the King of Cling

A bodycon dress has a clear origin story, and Vogue wrote it in December 1982 when it called Azzedine Alaïa hotter than hot and narrower than narrow. His Lycra-infused designs earned him the title King of Cling. This is how to find a bodycon dress that fits like his, close and comfortable at once.

See more editorials

Active Deals

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Dress the Population

Jasmine Strapless Dress

$198.00

Dress the Population

Women's Kailyn Strapless Sequin Floral Midi Dress

$428.00

Dress the Population

Juna Brocade Strapless Mini Dress

$288.00

Dress the Population

Elisa 3D Floral Applique V-Neck Dress

$248.00

Dress the Population

Women's Ava Long-Sleeve Floral-Sequin Gown

$448.00

Dress the Population

Sera Asymmetric Crepe Gown

$248.00

Dress the Population

Devin Floral Lace Halter Mermaid Maxi Dress

$498.00

Dress the Population

Nettie Crepe A-Line Gown

$198.00

Dress the Population

Shailene Strapless Midi Dress

$348.00

Dress the Population

Women's Giovanna Sweetheart Neck Velvet Mermaid Gown

$488.00

Dress the Population

Kinley Strapless Pleated Satin Gown

$348.00

Dress the Population

Women's Strapless Ruched Sequin Sheath Gown

$258.00

Dress the Population

Women's Kenzie Short-Sleeve Sequin Mermaid Gown

$448.00

Dress the Population

Women's Jaclyn Sleeveless Deep V-Neck Sequin Gown

$448.00

Dress the Population

Jordan Plunge Neck Ruched High Slit Gown

$248.00

Dress the Population

Everly Strapless Sheer-Inset Bow Gown

$248.00

Dress the Population

Alondra Sweetheart Neck Blouson Midi Dress

$149.00

Dress the Population

Women's Sidney 3D Floral Embroidery and Sequin V-Neck Floor-Length Gown

$548.00

Dress the Population

Dion Embellished Mermaid Gown

Dress the Population shopping guide

Everything you need to know to get the best deal at Dress the Population

How to redeem a Dress the Population promo code

1. Add your selected items to your shopping bag at Dress the Population.
2. Open your bag and continue to checkout.
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Troubleshooting a Dress the Population promo code

• Check for typos — codes are case-sensitive and can’t contain extra spaces.
• Confirm the code hasn’t expired or reached its usage limit.
• Some codes require a minimum spend or exclude sale items.

Expert ways to save at Dress the Population

• Use the most valuable code when a retailer does not allow code stacking.
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